Promote Your Credential

You've earned a CAI designation. Now what?

Spreading the word about your achievement and extending the visibility of your professional credential can help advance your career, expand your client base, and grow your business.

The greater the awareness of your credential, the greater the value to your career. Follow these tips to make sure your credential is recognized.

  • Frame and hang your certificate in a high-traffic area of your office. Download the Credential Frame order information.

  • Tell your friends, family, followers, and fans about your new credential on Facebook, LinkedIn, or X (Twitter.)

  • Display your credential wherever you go. Order your credential's lapel pin via CAI's bookstore.

  • Your credential creates a positive image and increases awareness of your professionalism. When discussing what you do for a living, be sure to mention that you are a credentialed professional. Include your credential on your resume and professional biography, and include a brief description about its value.

    Use the acronym of your credential after your name on:

    • Business cards
    • E-mail signatures
    • Letters and reports
    • Memos and faxes
    • Directories and listings
    • Facebook, LinkedIn, and X (Twitter) postings

  • Use the sample press releases to customize a press release to media contacts in your area. Send the release to your local CAI chapter.

    AAMC AMS CIRMS
    LSM PCAM RS

  • Take advantage of community events, professional meetings, and CAI chapter events to speak about your credential and why communities benefit from hiring credentialed professionals. Use the Your Community Deserves the Best Professionals brochure as a guide.

  • Ask your organization to help promote your credential by posting the following message on its website with a list of the company’s other credentialed professionals.

    • Congratulations to our newest credentialed professionals! CAI credentials help ensure that our staff members have the knowledge, experience, and integrity to provide the best possible service to your association. Earning a CAI credential demonstrates an elevated commitment to their professional education—and your community’s welfare.
      [list organization’s credentialed professionals]

  • Leave Your Community Deserves the Best Professionals brochures in your company's lobby or community common area to inform homeowners about CAI credentials.

Disclaimer: CAI credential and accreditation programs are trademarks of CAI. Misuse of CAI trademarks, credentials, or other copyrighted materials without proper authorization is a violation of CAI policy and federal law.